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Campaign:

Global Pet Expo

Market:

Orlando, FL

Flight:

February 22-24, 2007

Fleet Size:

4 Scooters

Handouts:

2,500 brochures

World Wide Pet Industry Association

Objective:

To promote the WWPIA's newly launched website (www.petsource.org), and to drive awareness for the WWPIA's upcoming pet industry trade show, Super Zoo.

Execution:

A team of 4 scooters blanketed the Orange County Convention Center in Orlando to take the WWPIA's message to thousands of exhibitors and attendees at Global Pet Expo, the world's largest annual trade show for the pet industry. Scooter pilots handed out 2,500 informational brochures outside of the center, as well as at surrounding hotels and restaurants on I-Drive.