Portfolio
Click below to see some of our favorite campaigns:
Campaign:
Awareness
Markets:
San Francisco
Flight Window:
October 2006
(20 over 30 days)
Fleet Size:
4 Scooters
Vespa San Francisco
Objectives:
To show the good people of San Francisco why they should be riding a Vespa, and to drive sales at Vespa SF's boutique
Execution:
4 scooters covered San Francisco for 20 out of 30 days during October (San Francisco's most temperate month). Targeting leisure and business areas, the team demonstrated first-hand the freedom and fun of the Vespa experience. Also focused on commuter routes to highlight the Vespa as a smarter means of transportation.
