Portfolio
Click below to see some of our favorite campaigns:
Campaign:
NASCAR: Daytona 500
Market:
Daytona Beach, FL
Flight:
February 14-18, 2007
Fleet Size:
8 Scooters
Toyota
Objective:
To announce Toyota's entry into the NASCAR Nextel Cup Series - the first by a foreign car company in 50 years - to the 250,000+ NASCAR fans in Daytona Beach for the Daytona 500.
Execution:
A team of 8 scooters covered Daytona Beach for the 5 days leading up to NASCAR's biggest race, The Daytona 500. For 10 hours per day, the scooters focused on the perimeter of the racetrack and the nightclub scene in Daytona Shores. The scooters split into 2 teams of 4 and coordinated with two mobile billboard trucks to mix it up with the NASCAR scene in Daytona.
