Portfolio
Click below to see some of our favorite campaigns:
Campaign:
NASCAR Champions Week
Market:
New York City
Flight Window:
Nov 29-Dec 1, 2006
Fleet Size:
4 Scooters
Sprint/Nextel
Objective:
To promote Nextel's sponsorshop of the NASCAR Champions Week festivities in New York City, and help educate New Yorkers on the excitement of NASCAR
Execution:
4 scooters provided promotional support for an impressive lineup of NASCAR-related activities around Manhattan, including a parade of stock cars, and a pit-crew challenge outside of Madison Square Garden. Scooter team circulated around NYC, generating buzz about the event and talking with folks on the streets about NASCAR and Nextel.
