Portfolio
Click below to see some of our favorite campaigns:
Campaign:
Elton John's 60th Birthday Concert
Market:
New York, NY
Flight:
March 25, 2007
Fleet Size:
4 Scooters
Handouts:
Concert T-shirts
MSN
Objectives:
To drive traffic to MSN's Live Webcast of Elton John's 60th Birthday Concert at Madison Square Garden
Execution:
From Noon to Midnight on the day of Elton's huge 60th Birthday Concert, our team of 4 scooters buzzed around Midtown, handing out T-shirts, taking photos and mingling with Elton fans. From Bryant Park and Central Park to Times Square and Madison Square Garden, the team co-ordinated with street teams on the ground to create a huge buzz about the concert itself, as well as MSN's live Webcast offering.
