Portfolio
Click below to see some of our favorite campaigns:
Campaign:
Prematurity Awareness Day
Market:
New York, NY
Flight:
November 14, 2006
Fleet Size:
4 Scooters
Handouts:
4,000 bookmarks
2,000 wristbands
March of Dimes
Objectives:
To drive awareness across Manhattan and Brooklyn for the March of Dimes and their efforts to fight premature births; to add support to a major press event in Times Square.
Execution:
The scooters split into 2 teams of 2, with Team A starting at in Harlem and working their way down Manhattan, and Team B starting in Mid-Town and lending support for March of Dimes' press event in Times Square. Team B then headed to Brooklyn to spread the word. The teams handed out 6,000 awareness items in one day.
