Portfolio
Click below to see some of our favorite campaigns:
Campaign:
Big Mini Giveaway
Markets:
Las Vegas, NV
Orlando, FL
Flight:
Nov-Dec , 2006
Fleet Size:
4 Scooters
M&Ms World
Objective:
To drive traffic to select M&Ms World Stores in Las Vegas and Orlando by promoting their Big Mini Giveaway Sweepstakes.
Execution:
Over the course of 3 weekends, 2 scooters covered International Drive in Orlando and 2 scooters cruised The Strip in Vegas, letting everyone know that they could win a Mini Cooper by visiting the nearby M&Ms Store. Throughout the campaign, our drivers made friends with grown-ups and kids alike, having fun with the M&Ms Brand.
