Portfolio
Click below to see some of our favorite campaigns:
Campaign:
Open Late
Market:
Salt Lake City, UT
Flight Window:
July 2007
Fleet Size:
4 Scooters
Handouts:
5,000 Big Mac coupons
5,000 free RedBox DVD rental coupons
McDonald's
Objective:
To spread the word in Salt Lake City that McDonald's restaurants are now open till Midnight or later
Execution:
A team of 4 scooters hit the nightlife scene in Salt Lake City every weekend in July (Wed-Sat) from 7PM-1AM, targeting 18-25 year olds at concerts, sporting events, bars and restaurants around town. Wherever we found the crowds, we stopped and handed out coupons for free movies and Big Macs. People of all ages throughout Salt Lake City were loved the McDonald's scooters!
