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Campaign:

"Plan Vegas"

Market:

Washington, DC

Flight:

May 25, 2006

Fleet Size:

4 Scooters

Custom:

Black scooters

LVCVA

Objective:

To promote the Las Vegas Conventions and Visitors Authority at Springtime, a meeting planners trade show in Washington, DC.

Execution:

4 custom-black scooters circulated through and around the DC convention center throughout the single-day event, stopping on the sidewalks to interact with the meeting planners. Scooter Pilots were dressed in sharp black suits with red ties.