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Campaign:
CTIA Wireless Convention
Market:
Las Vegas, NV
Flight:
April 5-7, 2006
Fleet Size:
8 Scooters
Kyocera
Objective:
To drive traffic to Kyocera's booth at the CTIA show, and to add branded street support for two big events Kyocera was hosting in Vegas that week.
Execution:
A team of 8 scooters blanketed the Las Vegas Convention Center area during the course of the show. Running 10 hours per day, the scooters then turned to The Strip, as well as client-chosed hotels, to target the dinner and drinks crowd each night. The fleet were also featured outside of a massive party thrown by Kyocera at the Palms Hotel & Casino.
