Portfolio
Click below to see some of our favorite campaigns:
Campaign:
Series Premiere
Markets:
New York & Los Angeles
Flight Window:
September 2006
Fleet Size:
8 Scooters
Handouts:
10,000 bookmarks
The Rachael Ray Show
Objective:
To promote the premiere of Kingworld Productions' The Rachael Ray Show in LA & New York
Execution:
4 Scooters ran in each market over the course of 3 weekends, beginning with Labor Day. Pilots were adorned with Rachael Ray t-shirts and hats and handed out informational bookmarks at major events, like the US Open and the LA County Fair. Scooters traveled to the Hamptons, the Jersey Shore and Orange county to ensure maximum reach in each market.
