Portfolio
Click below to see some of our favorite campaigns:
Campaign:
Awareness
Markets:
New York & Los Angeles
Flight Window:
November 2006
Fleet Size:
8 Scooters
Celebrity Jeopardy!
Objective:
To drive viewership for Kingworld Productions' Celebrity Jeopardy! Week in LA & New York.
Execution:
4 Scooters ran in each market over the course of 2 weekends. Pilots wore Celebrity Jeopardy! t-shirts and hats, and focused on local events in each market. Scooter teams parked in high traffic areas like the beaches in LA and Times Square in New York.
