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The Hills Have Eyes 2
Las Vegas , NV
March 15-18 , 2007
8 Scooters
To drive buzz and ticket sales for Fox Atomic's new film to 18-25 year olds.
8 scooters emblazoned with Fox Atomic's brilliant artwork descended upon the always festive City of Las Vegas for the perfect storm 18-25 demo weekend of March Madness, Spring Break and St. Patrick's Day. The team rode together and split into 2 groups of 4 for maximum coverage. Hundreds of thousands of young revelers partied with the scooters throughout the weekend. Scooter Pilots reported high levels of recognition and enthusiasm for the film across the board.