Campaign:

Consumer Electronics Show

Market:

Las Vegas, NV

Flight Window:

January 8-11, 2007

Fleet Size:

4 Scooters

Fujifilm

Objectives:

To increase awareness of Fujifilm's new product developments amongst the attendees at CES, and to drive traffic to Fujifilm's booth inside the show.

Execution:

Team of 4 scooters circulated 8 hours per day around Las Vegas during CES, the world's largets consumer electronics tradeshow. Scooter team focused heavily on the Las Vegas Convention Center during the show's hours, and then branched out to The Strip after hours. Scooter pilots wore branded jackets and mingled with the conventioneers outside the show.