Campaign:

Vive Cuervo

Markets:

Huntington Beach, CA

Hermosa Beach, CA

Long Beach, CA

Manhattan Beach, CA

San Francisco, CA

Flight Window:

May-Sep 2007

Fleet Size:

6 Scooters

Jose Cuervo

Objective:

To promote Jose Cuervo at various AVP Pro Beach Volleball tournaments in California throughout the summer

Execution:

A team of 6 scooters was dispatched to each AVP Pro Beach Volleyball tournament. Lasting 3 days apiece in the sand and sun of each beach market, the tournaments provided very captive audiences for the Vive Cuervo campaign. Adorned in Cuervo jackets, the team split into two groups of 3 scooters to mix it up during and after the tournaments. Needless to say, a good time was had by all involved. Vive Cuervo!