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Campaign:

Seattle Market Launch

Market:

Seattle, WA

Flight Window:

Nov-Dec, 2006

Fleet Size:

4 Scooters

Handouts:

Yes

Clearwire

Objective:

To create buzz and drive subscriptions for Clearwire Broadband's Seattle service launch.

Execution:

Executed in two phases: pre-launch (featuring curious posters musing on the nature of "Change") and post-launch (featuring The Clearwire Broadband Revolution). Scooter team supported a city-wide street team effort and mingled with the crowds, explaining how Clearwire works and passing out informational fliers. Highlights: Seahawks Games at Qwest Field, Sonics Games at Key Arena, Huskies games and the rest of beautiful Seattle.