Portfolio
Click below to see some of our favorite campaigns:
Campaign:
US Market Launch
Markets:
LA, NY, Miami, Boston,
Tampa, Orlando, San Diego
Flight Window:
Jun-Oct, 2006
(4-8 weeks in each market)
Fleet Size:
16 Scooters
Brahma Beer
Objectives:
To introduce the United States to Brahma, Brazil's #1 selling beer, provide promotional support for local accounts, and to drive awareness for potential accounts.
Execution:
Deployed teams of 4 scooters across the country to get the word out about Brahma. Teams in each market focused on nightlife and leisure scenes, hitting the bars/clubs by night and the beaches events by day. Scooters took part in local bars' promotions ("$2 Brahmas while the scooters are here!"). Incredible reception from the target audience, coast-to-coast.
