Site Meter

Campaign:

Irvine Spectrum Store Grand Opening

Market:

Orange County, CA

Flight Window:

April-May, 2006

Fleet Size:

4 Scooters

Handouts:

6,000 Postcards

Adidas

Objective:

To promote the grand opening of the Adidas Store in the Irvine Spectrum Center.

Execution:

A team of 4 scooters cruised throughout Orange County 7 weekend days, handing out fliers and promoting the opening. Target areas: beaches, soccer fields, UC Irvine and the Spectrum Center itself. Handed out 6,000 fliers. Team wore Adidas track suits for the full effect.